---
title: Industry Taxonomy
description: MAGNiTT tracks 28 primary industries and 200+ sub-industries across Emerging Venture Markets. Full taxonomy with definitions
---

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# Industry Taxonomy

### **Industry Taxonomy**

MAGNiTT classifies every company on the platform by primary industry (main operational focus) and optional secondary industries. The taxonomy covers 28 primary industries and over 200 sub-industries. Industry assignment is chosen by the startup and verified by MAGNiTT’s data team.

### **Primary industries (28)**

Advertising & Marketing, Aerospace & Defence, Agriculture, Architecture & Design, Construction & Infrastructure, Cyber Security, E-commerce/Retail, EdTech, Energy, Enterprise Software, Events, Fashion & Lifestyle, FinTech, Food & Beverage, Gaming, Healthcare, Home Services, IT Solutions, Legal, Life Sciences, Manufacturing, Media & Entertainment, Real Estate, Sports & Fitness, Sustainability, Telecom & Communications, Transport & Logistics, Travel & Tourism.

### **Sub-industries**

Each primary industry contains multiple sub-industries for more granular classification. For example, FinTech sub-industries include Billing Software, Personal Finance & Wealth Management, Lending, Alternative Investment & Crowdfunding, and Remittances. Enterprise Software includes Productivity Apps, CRM Software, Data Analytics, HR Management, and Recruitment.

The full sub-industry list is available on the platform when filtering the startup directory.

### **How industry classification works**

When analysing a particular industry in reports, MAGNiTT includes only startups whose primary focus is that industry. Companies with a secondary focus in an industry are not included in that industry’s report data. This prevents double-counting and ensures clean analytical outputs.

**🔗 LINK:** [/data-methodology](https://knowledgebase.magnitt.com/data-methodology?hsLang=en) for classification rules

**🔗 LINK:** [/platform/startup-directory](https://magnitt.com/startups) to filter by industry

 **Explore industry data — request a demo → \[LINK: magnitt.com/demo\]**

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